Panamorph will be showcasing its new flagship Alpha Pro anamorphic lens for significantly enhanced brightness and detail from today’s high end projection systems. “We’ve been getting a lot of dealer interest in a lens specifically made for ultra-high-end installations,” said Shawn Kelly, Panamorph’s CEO. “And that combined with dramatically increasing client interest in the cinema format is helping projection dealers differentiate against larger 16:9 flat panel sizes while preserving margins.